Over the last decade, videos have become one of the most popular and effective ways to share ideas, market products, and improve consumer engagement.
In fact, 86% of marketers are using video as a marketing tool for their products. Video marketing makes it easier to show consumers what a product can do and how it could work in their lives–and ideally lead them to purchase.
There are various types of video marketing software available, from animated video makers to personalized videos generated by AI. This article will review some of the top video marketing software tools so you can choose the best one for your marketing workflows–and see more engagement, conversions, and customer loyalty.
What is Video Marketing?
Video marketing uses recorded and designed content to promote and market brands, businesses, products, and services. Videos have the power to tell a story or convey a message to consumers much better than texts and still images. It engages viewers on a personal and emotional level that more intimately connects them to the brand.
This marketing method can help educate current and prospective customers about your brand, products, and services. Common types of video marketing include:
- Brand videos: These showcase the company’s mission, values, services, products, policies, and more.
- Educational videos: Instructional videos teach consumers something new and help them better understand the company’s products and services.
- Personalized updates: Keep customers in the know by generating personalized newsletters or other marketing content that shares insider perks and launches.
- Customer testimonial videos: Share a customer's first-hand experience as an organic endorsement for a product or brand.
- Event follow-ups: Need to reach out to online or in-person event attendees? Skip the wordy email they’ll ignore and send out a personalized video campaign for the ultimate CTR.
No matter what type of marketing you’re doing, videos can boost conversion rates by over 80%–something every marketer is looking for.
Types of Video Marketing Software
Here are some examples of video marketing tools that marketers use to get these benefits.
Personalized Video Software
Personalized video software, sometimes called video personalization software, allows you to make videos tailored to each individual viewer to build individual connections and relationships. Customized videos can help build consumer relationships, inspire loyalty, and improve conversions.
At Tavus, we take it further: our personalized videos use artificial intelligence to turn one recorded video into a new version for each customer.
With some personalized video software, you have to make a new video for each recipient. If you have thousands of potential customers you’re trying to reach, that’s a lot of time in front of a camera.
Let’s take the event follow-up use case from above. You just hosted a 2,000+ attendee webinar–which is a success in itself! But you can’t let all these warm leads go cold. You know one of the best ways to see more conversions is by sending personalized outreach. And when it comes to customer outreach, adding videos can boost click-through-rates between 200 and 300%.
But…does that mean you’re stuck filming 2,000+ minutes of video? Maybe with other video software, but not with Tavus.
Instead of recording a different video for every customer, we take one recording and use best-in-class AI voice cloning and AI lip syncing to make a new version for each recipient. The AI can customize the video with whatever information you’d like–name, company name, in-webinar survey feedback, etc.!
Naturally, it’s easiest to show this via video:
Video Content Creation Software
Video content creation software includes programs that help users make video content for blogs, social media posts, and other channels. Some software allows you to film and edit video content while others help plan your posts, explore topics, and develop ideas for new content.
Video Editing Software
Video editing software allows users to rearrange, manipulate, and create original video content. They provide tools for audio editing, visual effects, color correction, adding graphics, and more, so users can create unique videos.
Video Animation Software
Fifty-five percent of marketers used animated videos in 2022. Animated videos can be a great way to capture viewers' attention and tell a compelling story without requiring real actors. Businesses are increasingly utilizing animated videos in their marketing campaigns.
Best Video Marketing Software
It can be overwhelming to keep up with all the new marketing channels and tools while determining which are actually effective–and which are just the latest trend. So to help out, we put together this list of some of the best video marketing software on the market.
Start seeing increased traffic, leads, sales, and audience understanding…because if a picture is worth a thousand words, a video is worth millions.
Tavus is a generative AI video platform that creates hyper-contextual personalized videos for audiences of any size. You can finally free your marketing team from tedious work while creating dynamic campaigns that connect with and nurture your audience.
Produce immersive, curated videos for LinkedIn, email, SMS, and other marketing platforms…that people actually want to watch. Our AI voice cloning, customizable templates, lip-syncing, real media blending, and drag-and-drop landing pages have helped clients make videos that inspire and convert.
But don’t stop at marketing: use Tavus to make follow-up videos for employees, reply to job applications, or celebrate customer milestones. By integrating Tavus in any and every workflow, you can turn ordinary touchpoints into something extraordinary.
Here’s how it works:
- Record a video on the Tavus platform with a general message you want to share with your determined audience. This video becomes a template for the rest of your videos.
- Choose the variables in your template that will be personalized for each viewer. This will vary depending on your use case, but it may include their names, personalized introductions, their job title, the CTA, and more. Add that information to a file to upload later.
- Based on your original video and a data file of your template variables, Tavus uses AI lip syncing and voice cloning to make as many individualized videos as you need.
- Send the videos out through your existing marketing channels–or automate them within product workflows. Once you record one video, Tavus can send it out automatically behind the scenes–without needing anymore of your input.
Pricing: Tavus offers a flexible Enterprise plan with all the features you need to upgrade your marketing, including:
- Unlimited users and AI models
- API access
- Native integrations
- Generated video backgrounds
- Volume discounts
- Faster video generation time
- Advanced video quality assurance
- Priority generation queues
Best for: Sending personalized videos at scale for marketing, sales, customer success, recruiting…basically anywhere throughout any of your funnels
Vimeo is a video marketing software that can be used to live stream and record videos with up to 4K resolution. Users can host webinars and virtual events, store videos in a video library, and add access to various templates for ads, slideshows, presentations, tutorials, and events. Vimeo's online video editor feature lets users crop and trim videos and add text, music, filters, watermark, and more.
- Free trial
- Starter: $12/month
- Standard: $20/month
- Advanced: $65/month
- Enterprise: Contact sales
Best for: Virtual events and making and managing videos
Loom is a video software that allows users to record videos with a mobile device, laptop, or desktop, and then share them via link. Users can add customizable CTA, brand logos, and links to their websites, as well as monitor who has seen their videos and how long they watched them.
Viewers can also add emojis and time-stamp comments in response to videos and embed videos into emails to provide support and share their feedback.
- Starter: Free
- Business: $12.50/month
- Enterprise: Contact Sales
Best for: Screen recording and sharing videos
Powtoon is a visual communication platform that helps users make animated videos about their brand or product. This platform gives its users hundreds of ready-made templates to bring their stories to life and increase sales. It can also make video infographics using data from reports, make custom CTAs for videos, and keep videos safe and organized with shareable folders.
A few of Powtoon's most notable features are custom characters, infographic templates, event hosting, and video messaging.
Best for: Animated and short videos
vidIQ is a software dedicated to helping content creators on YouTube through coaching and end-to-end solutions. Users can get YouTube channel reports using a 24/7 channel audit feature, incorporate keywords into video descriptions and video tags, or stay on top of popular trends with vidIQ’s trends alert emails.
Users can also automate their Youtube channel with real-time data that shows how many views they received in 60 minutes, 48 hours, or seven days.
- Basic: Free
- Pro: $7.50/month
- Boost: $39/month
- Max: $79/month
Best for: YouTube channel growth
Filmora is a video editing software that uses AI to help users perfect their content. The AI can help with copywriting, translating text to images, audio stretching, and reducing background noise. The software also includes preset templates, sound effects, and auto-reframing.
Videos can be shared with links, uploaded to YouTube, or even burned onto a DVD.
- Annual Plan: $49.99/year
- Cross-Platform Plan: $59.99/year
- Perpetual Plan: $79.99 for a one-time payment
- $155.88/annually for one user
- Filmora Monthly Plan: $19.99
- Filmora Annual Plan: $40.99
- Filmora Perpetual Plan: $49.99
Best for: Video editing
Vidyard is a video marketing platform that can upload and manage all marketing video content, incorporate CTAs and forms into videos, and automatically optimize videos with SEO to improve search rank. Users can also take advantage of Vidyard's video analytics feature to track their videos' views and engagements to close in on sales and optimize their marketing strategy.
Vidyard also provides password protection for videos, viewer data, embedding, video libraries, custom thumbnails, and more.
- Pro: $29/month or $228/annually
- Business: Contact sales for custom pricing
Best for: Sales video creation
Wistia is a video marketing platform that allows teams to create, host, and monitor the performance of their videos. Users can make and market their videos to meet their business goals and impact their ROI. This platform can also track audience behaviors, viewer engagement, and interactions, and show users what parts the viewers skipped or rewatched.
- Plus: $24/month
- Pro: $99/month
- Advanced: $399/month
- Premium: Contact sales for custom pricing
Best for: Video marketing analytics and content creation
TubeBuddy is a browser extension specifically for creators and brands on YouTube. TubeBuddy’s AI can help users produce high-quality content for their YouTube channel by using trend identification and tag suggestions. Customers can gain insights into your channel with their proprietary channel review system, and perform A/B and advanced keyword research to guarantee your brand is visible to consumers.
TubeBuddy also offers monthly coaching webinars, onboarding, and quarterly channel strategy sessions so your brand can continue to grow.
- Pro: $5.99/ month
- Legend: $29.99/month
- Enterprise: Contact sales for custom pricing
Best for: Improving and automating YouTube channels
Vyond is a video production program that uses pre-made video templates to make videos with graphs, gifs, and more. Users can also add animated gifs to their videos, emails, and social media, use Vyond's online editor, and show content live through video conferences. Other features include lip-syncing, customizable characters and props, and video hosting.
- $179/ month
Enterprise: Contact sales for custom pricing
Best for: Animated video software
Canva is a platform for all types of content creation, including videos. There are thousands of templates for creators, editing options, and printing opportunities. Users can also generate images for ads or landing page designs, whiteboards, and print documents. Canva also offers its users an AI tool called "Magic Design," which helps them create and design ideas with templates created by AI based on the content they've already made.
Canva for Teams:
- $14.99/month for the first five people
- $149.90/year for the first five people
Best for: Standard video & Youtube video editing
InVideo is a content creation software that can make slideshows and presentations and edit your videos. The software has over five thousand professionally made templates that can be filtered by industry and content type. Users can use AI tools to write scripts or convert blogs and articles into video text.
- Business: $15/month
- Unlimited: $30/month
Best for: Editing videos and content creation
Bonjoro is a video engagement platform that allows customers to send short personalized videos to leads and customers. You can include links to your business's website, calendar, and other related content in your videos before sending them. Bonjoro offers features like sending group videos, screen recording, and tracking results, and supports a total of 26 languages.
- Personal: Free
- Starter: $19/month
- Pro: $33/month
- Grrrowth: $69/month
- Personal: Free
- Starter: $19/month
- Pro: $59/month
- Grrrowth: $149/month
Best for: Making and sending short personalized videos
BombBomb is a video messaging platform that allows users to send videos and video email messages. They provide plenty of services for creating great videos, such as writing outlines and scripts, copy edits, video checklists, and more. You can also monitor who's recording the video and how well it performs with customers.
Users can also create personalized follow-up videos with instructions to send to consumers after purchasing.
- Monthly: $39
- Annually: $396
- Monthly: $69
- Annually: $588
Teams: Starts at $53 a month, or $1914 annually
Best for: Video and email messaging
Animoto is a drag-and-drop video editing software that offers users video effects, templates, and animations. Users can access a stock library of photos and videos, add songs or pull music from the music library, and choose from over 40 fonts. Animoto can also upload fonts, create watermarks for your brand, and produce auto-generated embedded video links to websites and blogs.
- Basic: $8/month
- Professional: $15/month
- Professional Plus: $39/month
Best for: Video content creation
Use the Best Video Marketing Software For Your Business
The best video marketing software provides endless possibilities. Whether they’re creating fun animated videos or using consumer data to automate video ad campaigns, 92 percent of marketers use video marketing to increase their ROI.
For the ultimate impact on conversions, engagement, and reach, personalized AI videos are the solution. Tavus’ customized AI videos mimic one-on-one interaction and help build trust. You can showcase your products, demos, announcements, and more–to thousands (or millions) of customers at a time.
Tavus turns video messages and marketing emails into captivating, personal memories that will transform how you build relationships with any audience.