What is Tavus?
At Tavus, which is Turkish for “peacock,” we draw our name and inspiration from this majestic bird because you need to be absolutely captivating to solve the biggest problem in outreach.
Julia Szatar
Julia is the Head of Marketing at Tavus, a developer-first AI video research company powering revolutionary apps in video editing, marketing, sales, and education via APIs.
May 24, 2024

What’s the first thing you notice about this page? The peacocks, right?

Massive, iridescent, unlike anything you’ve ever seen before, peacocks effortlessly command attention. At Tavus, which is Turkish for “peacock,” we draw our name and inspiration from this majestic bird because you need to be absolutely captivating to solve the biggest problem in outreach.

Like the peacock – or “tavus” if you’re speaking Turkish – our auto-generated personalized videos immediately captivate viewers and convert them.

As consumers, we live under a constant barrage of messages. The average person sees up to 10,000 brand messages per day. When you’re exposed to that much content, it all loses meaning.

So how can brands stand out? Fan your feathers! Surprise and excite with unique, personalized messages tailored to each member of your audience. When we watch a video, our brains process the visual and auditory information simultaneously, which helps to create a more immersive and memorable experience. At Tavus, using this type of messaging to build relationships is our specialty.

Years of industry data has shown that personalized videos yield a three-time increase in  average response rates, a 500 percent increase in conversions, and a 250 percent boost in email click-throughs.

We’ve seen such powerful results because personalized videos hold viewers' attention by eliciting an emotional reaction to the content in front of them. It’s literally calling out to them. Plus, research shows that personalized messages are their preferred way of interacting with brands.

If you’re in the business of outreach, this is pretty exciting news. But what’s not great is having to record personalized messages one unique video at a time.

On your own, that could take hours, if not days, of perfectly saying the same thing in front of a camera over and over and over again. That’s not a fun or fulfilling exercise. It’s tedious, anxiety inducing, and downright draining.

There is a better way!

Enter Tavus.

Tavus is a generative AI video platform that creates personalized content for audiences large and small.

With Tavus, users record just one video; create a template script with variables for personalization; generate the next hundred, thousand, or however many you need; and send them directly to your audience with your existing marketing tools – all in just a few clicks.

The results are just as impressive. Tavus videos are ultra-realistic, thanks to HD lip sync and voice cloning, and come with backgrounds and branded landing pages that can vary by viewer. This is captivating content that immediately converts.

That’s how you overcome the hurdle of attention fatigue: by connecting with viewers on an intimate level and inspiring enthusiasm. We help brands treat each member of their audience like the main character. That never gets old.

Get insights in your inbox
Get Tavus updates and video hacks in your inbox, every week.
Build AI video with Tavus APIs
Get Started
Get Started
Build with Tavus AI Video API
Get Started
Get Started

More from Tavus Blog