How Does Generative AI Work for Videos? Your 2024 Guide
Julia Szatar
Julia is the Head of Marketing at Tavus, a developer-first AI video research company powering revolutionary apps in video editing, marketing, sales, and education via APIs.
July 23, 2024

As generative AI software continues to expand across various industries, its impact on video production is growing quickly. This rapid advancement brings up many questions about how the technology works and integrates with the video-making processes we already know.

Generative AI is set to disrupt video marketing, with an increasing number of companies using it to streamline production and ignite more creative ideas. It’s becoming evident that generative AI is not just a fleeting trend but a fundamental part of digital content creation.

In this guide, we’ll look into how generative AI is utilized to create videos and discuss the benefits it’s introducing to the industry. We’re here to make sure you’re informed about this fun technology to help you stay up-to-date as the field of video production continues to evolve.

What is Generative AI for Videos?

Generative AI for videos refers to the use of artificial intelligence (AI) technologies that automatically generate video content from given data inputs, such as text, images, or video clips. 

This technology uses advanced machine learning models, particularly deep learning networks like Generative Adversarial Networks (GANs), to create new video content that did not previously exist. 

By processing large amounts of video data, these AI systems learn how to make videos realistic and engaging, mimicking styles, transitions, and visual effects seen in professionally made videos.

Generative AI Images vs Generative AI Video

While both generative AI for images and videos involve creating visual content, the processes vary between the two.

Generative AI for Images: This form primarily focuses on creating still images. It learns from a dataset of images to generate new images that can be indistinguishable from real, human-made artworks or photographs. 

Generative AI for Videos: This form involves a more complex process because it has to generate visually appealing frames and make sure that these frames are coherent to produce smooth, realistic motion. This type of AI analyzes hours of video to understand how objects move and interact over time, making it possible to generate new video sequences that tell a story or convey a message effectively.

Video Generative AI Use Cases

Generative AI for videos is particularly useful in many cases like:

Marketing & Advertising

Generative AI offers brands exciting new ways to connect with their audiences. By automating the creation of personalized video content, companies can launch unique marketing campaigns that are cost-effective and also highly targeted.

For instance, platforms like Tavus maximize this technology to its fullest potential by automating video production and ensuring that each piece of content is tailored precisely to the viewer's specific interests and needs. Tavus incorporates features like real-time video personalization, where elements such as names, details, and even product recommendations can be dynamically inserted into videos. This approach enhances viewer engagement and boosts conversion rates.

Explore the extensive capabilities of Tavus today.


In entertainment, generative AI is used to create complex visual effects, animate characters, and even generate whole scenes or short films. This technology enables producers and filmmakers to bring to life intricate ideas that would be costly or impossible to achieve through traditional means. 

For example, AI can generate realistic backgrounds, simulate weather conditions, or produce fantastical creatures, enriching the visual storytelling experience with ease.


Generative AI also helps in creating interactive and engaging learning materials that can adapt to the learning pace and style of individual students. Video content generated by AI can illustrate complex concepts with visual simulations, bring historical events to life, or provide virtual lab experiments that are safe and repeatable. 

Benefits of Generative AI for Videos 

These advantages make generative AI an invaluable tool for video production:


This technology can handle repetitive and time-consuming tasks, such as video editing, rendering, and formatting, freeing up creators to focus on more creative aspects of production. This can reduce production times from days to hours, and allow for quicker responses to market demands.


Generative AI allows for the creation of video content that is tailored to individual viewer preferences, behaviors, and categories. This can be incorporating a viewer's name, displaying content that matches their past viewing habits, or adjusting the narrative based on real-time feedback.


Generative AI enables businesses to produce a high volume of content across multiple languages and platforms without compromising on quality. This scalability is helpful for brands looking to expand globally, offering them the ability to customize content for different markets and demographics.

How to Use Video Gen AI to Create Content

Follow these steps to maximize the impact of your video content using Tavus’s generative AI technology:

  1. Record your initial video: Start by recording a video that outlines the general message you want to convey. This video will serve as the template for all subsequent personalized videos.

  1. Add personalization variables: Integrate personalization variables into your video template. These can be names, dates, locations, or any other specific information that tailors the content to individual viewers.

  1. Automate Video Generation: Utilize Tavus's advanced AI to automatically generate personalized videos based on the variables you set. This allows for the creation of multiple unique videos from a single template without further input from you.

  1. Distribute Your Videos: Easily share your generated videos across various platforms directly through Tavus. This can be via email, social media, or embedded on your website.


More on Video Gen AI

Let’s address some of the frequently asked questions on video gen AI to help clarify the impact of this technology.

Is there generative AI for video?

Yes, there is generative AI specifically for video. Tools like Tavus excel at converting text to video, transforming written inputs into hyper-realistic videos that can be used for various marketing purposes.

Can ChatGPT generate videos?

While ChatGPT itself does not generate videos, it can be combined with generative AI tools like Tavus to create scripted video content.

Can AI Video generation create Videos from scratch? 

Yes, generative AI can indeed create videos from scratch. Platforms like Tavus utilize AI to generate personalized videos based on user inputs, transforming simple scripts into engaging video narratives without the need for traditional video production methods.

Is the content created by generative AI safe to use?

The safety of content created by generative AI largely depends on the controls and guidelines set by the user. Tavus, for instance, ensures that the videos maintain a high standard of quality and appropriateness, incorporating ethical guidelines to prevent the generation of misleading or harmful content.

Are AI video generators worth it? 

AI video generators are highly beneficial for those looking to efficiently scale their video production. Tavus, for example, offers significant advantages in personalization and automation, proving invaluable for marketing professionals and content creators who need to produce large volumes of video content quickly and cost-effectively.

Create Your Own Videos With Generative AI

Generative AI is setting new heights in video production, offering unprecedented personalization, efficiency, and scalability. Embracing this technology will help keep you competitive and enhance your ability to engage with audiences in meaningful and innovative ways. 

Tavus takes full advantage of this technology, providing tools that simplify the creation of video content tailored to your specific needs. By integrating Tavus into your video production strategy, you can leverage the full potential of AI to produce content that resonates deeply with viewers. 

Whether you're looking to boost video marketing efforts, enhance educational materials, or entertain audiences, Tavus offers a robust solution that maximizes your digital content creation efforts.

Explore Tavus today.

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