Spotlight

Why I joined Tavus as the Head of Growth Marketing

By 
Jesse Rowe
August 6, 2025
Table of Contents

I've spent most of my career chasing startups and products that almost felt too good to be true, which is exactly why this announcement feels surreal.

I’m thrilled to announce I've officially joined Tavus as Head of Growth Marketing at the beginning of June, which was already set up to be a record month anyway.

This one hits differently though. I've always been obsessed with building tech stacks that don't just simplify things but actually create an unfair competitive edge.

That's how Tavus initially landed on my radar.

How I met the Tavus team

This story really starts between 2016 and 2018, when some friends and I built Ahoy.AI, an early autonomous meeting scheduler that used NLP to find the most ideal time for everyone to meet.

We got some decent traction and even got featured in TechCrunch... but at the time, AI infra was still primitive. Fast forward to 2021, and I'm leading growth marketing at Ramp during early hypergrowth days, constantly looking for any lever that could push the needle forward.

That's when I stumbled upon Tavus and became customer #5.

We deployed Tavus for our outbound efforts and instantly unlocked a completely new medium that previously didn't exist—it was mesmerizing to see the scale and explosiveness in terms of potential. 

That following summer, I would help Quinn and Hassaan with different growth hacks or tactics they could put to action around their YC days. 

Making growth happen in the early days

While it's been fun being a cheerleader over the past few years, I'm excited to get in the game and build.

To infinity...

Today, Tavus has evolved into something genuinely groundbreaking: real-time conversational AI humans who can see, hear, and interact naturally in live video calls. It's magical. It actually feels human.

The use cases are truly infinite:

  • AI-powered doctors available for patient consultations around the clock
  • A friendly companion who is there for you when you just need someone to talk to
  • Customer support agents fluent in any language, operating 24/7
  • Math tutors who adapt dynamically based on students' facial expressions
  • A growth advisor who gives you elite GTM plays (and is funny + good looking)

The magic is deploying thousands of these personalized AI interactions simultaneously, creating genuine human-like conversations at scale.

From customer to advisor/fan to employee, it still feels like we're just getting started.

Quinn and I, still at it

Sometimes, the best moves just feel inevitable 🚀

Ps... we’re hiring across the board, including a RevOps Lead, Vibe Growth Marketer, and Growth Engineer :)

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