Businesses in every industry leverage video marketing strategies to connect with their current audience, communicate with prospects, and keep their contacts engaged. Since 89% of people say that watching a video has convinced them to make a purchase, it’s not hard to understand why so many businesses are investing in video content.

In order to share those videos with an audience, it’s common to use YouTube to host content and create shareable links – but that process can become tedious. 

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With YouTube automation, marketing and sales teams can streamline each step of the video messaging and marketing journey. Find out how to implement YouTube automation into your workflows and discover the best tool for automating your video generation and sharing process. 

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What is YouTube Automation?

YouTube automation refers to making various steps in the YouTube video creation, sharing, and optimization process happen on their own, with little to no user intervention. In doing so, businesses leveraging YouTube as an enterprise video platform can spend less time tinkering with uploads and content generation while still striving for the same results. 

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YouTube Automation Examples

The following steps in the YouTube content journey can be automated with the proper tools and strategies. 

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Video Generation 

Businesses and content creators can use AI video generator tools to automatically create videos to share on YouTube. From text-to-video capabilities to cutting-edge voice cloning technology, AI software can take various approaches to video generation based on the desired end result. 

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For many business use cases like sales and marketing, users can leverage Tavus to generate thousands of variations of previously recorded videos. These outputs can even be automated using event-driven video setups that integrate with other software such as Zapier and Salesforce.

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Sharing YouTube Videos to Social Media 

Some tools allow users to link their YouTube account to their other social media accounts and opt to automatically push YouTube videos out to those additional channels. Automating this step helps ensure that your followers see your new posts as soon as they’re live, which can boost your overall engagement and set your content up for success. 

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In some cases, businesses only upload to YouTube as a jumping-off point for sharing to other social media channels. With Tavus, this extra step isn’t necessary. Tavus integrates directly with social media channels like LinkedIn and Facebook, making it easy to instantly share customized videos with the intended audience.

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Video Editing

Businesses and creators can also use automation to edit and repurpose video content. For example, Tavus users can turn a single recorded video into thousands of unique videos using custom variables, allowing for true personalization at scale. Various AI video editors can make the process extremely fast and easy. 

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Video Script Generation 

While not quite a fully automated process, it’s now very simple to generate a video script for your upcoming YouTube content. From ChatGPT to Tavus, many AI productivity tools will create a high-performing video script based on your instructions, all in a matter of seconds.

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YouTube Optimization

Search engine optimization isn’t just for website content, it also applies to YouTube videos. You want your video content to be highly searchable on YouTube so that people can easily find your content. Some tools automate the process of optimizing your YouTube titles, tags, descriptions, and captions. 

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How to Automate Your YouTube Channel With AI 

Automate your video marketing efforts for smooth outreach and brand education by using AI tools like Tavus. The following steps make it easy to set up an automated video content strategy.

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1. Record a template video 

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When you automate your video strategy with Tavus, you only need to record one version of any given video. Record your template and select any variables you’d like to change out with later iterations. 

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Whether you’re creating an onboarding flow with product education for new clients or you’re announcing a new product or sale, you can easily adapt your video template to fit your customer journey. 

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2. Or, write a video script

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Don’t want to record anything? Use Tavus’ text-to-video generator. Input whatever text you’d like (or have Tavus help you make the script) and then Tavus will use 

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3. Determine your dynamic variables 

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With your script locked in, now it’s time to select which parts of your video you’d like to change with each iteration. In general, Tavus works best when the main message of a group of videos stays the same while just a few details change. 

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For YouTube automation, you might want to change variables including: 

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• Product names and descriptions
• Upcoming events or promotions
• Sale information
• Days of the week
• Audience details

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Let’s say you want to add a weekly YouTube video about your company’s upcoming events. Just type in your update and then let Tavus generate your video–with your face, voice, and expressions. 

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4. Set up a video generation trigger 

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Tavus integrates directly with Zapier, Salesforce, and other leading marketing tools software. These integrations allow users to set up video generation triggers that will automatically pull new variables into your recorded video template, creating a new unique video. 

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For example, you could have Tavus create a new personalized onboarding video anytime a new client is added to Salesforce, then use Zapier to push that video to YouTube, creating a link for you to easily share with your new client. 

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Or, you can skip YouTube altogether and send the customized video directly via email with Tavus. While Tavus makes YouTube automation a breeze–it can also eliminate the need for YouTube as a hosting and sharing platform altogether! 

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5. Personalized video is generated by AI  

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The Tavus AI sales tool software uses real media blending to create personalized videos that look and sound like you. Using realistic lip syncing and AI voice cloning, Tavus can make every video look like you’ve spent your time recording it – but all you have to record is the template or submit a script and let the text-to-video generation get to work.  

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This automated AI marketing, sales, onboarding, and outreach tool helps businesses multiply their content creation efforts in a matter of seconds. 

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6. Your video gets published on YouTube

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With Tavus, you have a few options for sending videos: 

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• Publish videos straight to your YouTube account via text-to-video generation. 
• Send customized videos directly via email for one to one marketing campaigns
• Send messages through LinkedIn, Facebook, or other social media channels 
• Set up event-driven video generation within your product so you can accompany your customers throughout their entire journey with personalized videos 

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More Questions About YouTube Automation

Uncover additional details about automating your YouTube videos. 

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Can you automate YouTube videos?

While you can piece together various tools for automating many aspects of the YouTube process, there isn’t a way to completely automate the full journey yet. AI tools can help you generate, edit, share, and optimize your YouTube content, though you will need to oversee and initiate the process–for now!

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What exactly is YouTube automation?

YouTube automation is the effort to streamline aspects of managing a YouTube channel so that the channel owner doesn’t have to directly oversee every step. This effort involves AI generation tools and software to help analyze data, create scripts, optimize keywords, and more.  

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Is YouTube automation legal?

YouTube automation is legal as long as you are not using bots or similar fake methods to boost your metrics. 

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Automate Your YouTube & Video Outreach 

It’s easy to feel bogged down on the endless demands of marketing, sales, outreach, onboarding, and lead generation tasks. Every new initiative comes with a long list of new, tedious to-do list items that can quickly become overwhelming. 

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While video marketing statistics prove that the effort that goes into video generation and sharing is well worth it, it’s natural to seek out AI video tools that can boost efficiency and productivity. Especially for brands taking a personalized approach to video outreach, the potential resources that could go into recording countless unique videos quickly add up. Without tools like Tavus, pushing for personalized marketing is next to impossible. 

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Fortunately, tools like Tavus make it possible to streamline and automate various points of the YouTube and video outreach process. Just spend the time to record one great video, identify the variables you want to change with each iteration, and Tavus will do the rest. Get a demo today!