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Enterprise video platforms are becoming a business necessity, with more and more organizations realizing just how powerful videos can be. Reports state that conversion rates can increase by 30% thanks to integrating live videos with ecommerce. More than 90% of marketers boast good ROI on video content—with 51% saying that video has the best ROI of all their content.
When it comes to enterprise video strategies, there are endless avenues to try, from live streaming to virtual events to personalized video marketing. Videos are also great for improving internal processes, including team communication, onboarding, and training.
It’s time for your business to start scaling your video creation–and here are the best enterprise video platforms to help you do it.
What is an Enterprise Video Platform?
An enterprise video platform, or EVP, is a marketing tool businesses use to host, manage, and deliver content to their intended audience.
An EVP helps organizations handle their content from a central location, making them more efficient. This also bypasses some of the limitations that consumer-grade video hosting platforms have, like, branding opportunities, access, integration with other business systems, and advanced analytics.
An enterprise video platform also offers features that let companies create and edit content without the need for third-party applications. There are even some that provide analytics and AI video generator tools.
What are they used for?
Enterprise video platforms play a crucial role beyond merely hosting videos; they serve as dynamic tools for diverse business needs. Rather than just being a storage space, EVPs are integral for businesses looking to share content effectively, whether with their existing customer base or internal teams. They serve as multifaceted platforms for a range of purposes, including employee training, marketing initiatives, and internal communications.
One significant aspect of enterprise video platforms is their function as video libraries, providing a centralized space where company members can store and retrieve video content as needed. This not only streamlines accessibility but also facilitates organized content management within the organization.
Moreover, EVPs offer a valuable feature in the form of video distribution to external channels, such as content delivery networks (CDNs). This capability ensures that the videos produced by companies can effectively reach their intended audience, enhancing the impact of marketing efforts and communication strategies.
In essence, EVPs are versatile tools that go beyond the basic hosting of videos, empowering organizations to seamlessly share, manage, and distribute video content for various purposes, ultimately contributing to more effective communication and engagement.
Enterprise Video Platforms: Features to Look For
Enterprise video platforms have several features that make them essential for businesses planning to expand their video production. Below are just some of the functions they should look for.
Video Editing & Recording
Users should look for enterprise video platforms that offer a built-in editing tool, preferably one capable of producing professional-grade results.
Not only will this make it easier for businesses to create videos, but it will also cut down costs since it eliminates the need to pay for third-party software.
Customization & Branding Opportunities
Businesses should be able to customize their videos however they want. That’s why they look for EVPs that offer white-label options.
For instance, having the ability to create a landing page for videos and customizing CTAs is crucial. Even having the option to change video backgrounds can increase engagement.
Security & Privacy
Every piece of content that businesses upload to an EVP should be kept secure. Ensuring the reputability of the prospective enterprise video platform is key.
Don’t work with fly-by-night platforms that don’t offer security and privacy. Who gets access control over the videos? Is content encrypted? Is there user authentication?
Advanced Analytics
A good enterprise video platform must have built-in analytics. It’s the best way to track video performance.
Through analytics, businesses can tell how many people saw their videos, where they are from, and what type of content they like.
Integrations & APIs
Businesses will get more bang for their buck if the EVP works with other integrations and APIs. They want these features to add more functionality and serve their audience better.
For example, having email integration will allow companies to distribute content through email after videos become available.
Best Enterprise Video Platforms
Here are some of the best enterprise video platforms available to businesses at this time.
1. Tavus
Tavus is an enterprise video platform that helps businesses scale their personalized video campaigns. The platform’s HD voice cloning, ultra-realistic lip-syncing, real media blending, customizable templates, and drag-and-drop landing pages have helped clients make videos that inspire and convert.
Here’s how it works:
- Record a video on Tavus with the general message to share with your audience. This becomes your template.
- Identify the variables in your template that change for each viewer, whether it’s their name, location, past purchase, special discount–and much more.
- Click “Create” to initiate Tavus’ AI lip-syncing and voice cloning tools to generate as many high-quality personalized videos as you need.
- Want to automate your workflow? Tavus’ event-driven AI video generation allows users to create and set videos to launch automatically within a workflow once triggered.
- Or, send Tavus videos from any communication platform you use, including email, SMS, social media, etc. (it integrates with over 100 platforms).
Tavus simplifies workflows by leveraging its trigger-based features to create personalized videos that can go at any customer touch point.
Features & Benefits:
- AI-Powered Personalization: Tavus employs cutting-edge voice cloning and HD lip-syncing to personalize videos for each recipient.
- Automated Workflow: Triggered by events like form submissions or purchases, Tavus automatically generates and dispatches personalized videos.
- Scalability: Tavus addresses large-scale video personalization requirements, capable of producing hundreds or even millions of videos with a single recording.
- Customizable Landing Pages: Users customize landing pages with colors, logos, URLs, CTAs, and scrolling backgrounds tailored to the recipient.
- Advanced Integrations: Tavus seamlessly integrates with more than 100 tools, including e-commerce platforms, marketing software, and CRMs, providing a wide array of sharing possibilities.
- Video Analytics: Keep track of important metrics like unique and total video views, CTA conversions, and landing page impressions.
Best for: Scaling personalized video campaigns
Ready to watch it work?
2. Vidyard
Vidyard allows users to host, create, manage, and analyze video content. It provides features like screen recording and webcam capturing to create videos. Embed these videos in social media, email, and websites. The platform also allows users to add interactive elements to videos, like Calls to Action, and customize content.
Another Vidyard feature allows businesses to analyze video performance by tracking viewer engagement, number of views, and the viewer's locations. Vidyard offers integrations with various tools, including CRM systems, content management platforms, and email marketing software.
Features & Benefits:
- Use AI to personalize sales videos
- Store content on Vidyard’s video library
- Bring leads to personalized digital sales rooms
- Automate outbound emails to generate more sales
Pricing:
- Free
- Pro: $19/user/month (billed annually)
- Plus: $59/user/month (billed annually)
- Business: Not specified. Talk to sales to learn more.
Best for: Salespeople who prioritize email marketing
3. Vimeo
Vimeo provides businesses with the tools they need to create and manage their videos in one place. It also has features that enable them to stream and host in 4K and 8K HDR.
This platform also has a security feature that lets users set permissions so no one can access videos they aren’t supposed to. Businesses have the option to embed their videos anywhere using Vimeos ad-free player.
Features & Benefits:
- Record oneself along with their computer screens at the same time
- Use AI script generator and built-in teleprompter to take better video recordings (Standard plan and above only)
- Make videos while on the go with the Vimeo iOS app
- Organize videos in folders and set permissions for clients and other stakeholders
Pricing:
- Free
- Starter: $12/user/month (billed annually)
- Standard: $20/user/month (billed annually)
- Advanced: $65/user/month (billed annually)
Best for: Businesses that like to stream and host webinars to connect with their audience.
4. VBrick
VBrick is a video content management solution focused on helping businesses with their web conferencing needs. It gives users a platform to broadcast to thousands of people at a time.
It has its own CDN, which means users can deliver videos at scale. The platform also comes with end-to-end security in the cloud. This includes SOC2 compliance and secured eCDN streaming.
Features & Benefits:
- Translate videos in more than 48 languages
- Broadcast to thousands of people without crashing the network
- Distribute videos through VBrick’s content delivery network
- Integrate with Zoom, Teams, or Webex
Pricing: Pricing is only available by request.
Best for: Businesses in the financial, healthcare, and technology space that need web conferencing solutions
5. Kaltura
Kaltura lets individuals or businesses share their content through virtual events, webinars, virtual classrooms, and video portals. It also enables businesses to broadcast to unlimited audiences through its Town Halls feature.
Users collaborate in real-time with teams and create video messages for their audience.
Features & Benefits:
- Launch branded virtual events for audiences
- Train people through a virtual classroom
- Use AI assistant to create branded webinars
- Edit and store videos inside Kaltura’s content hub
Pricing: Pricing for Kaltura video management is not publicly available.
Best for: Businesses built around streaming content, webinars, and virtual events
6. IBM Cloud Video
IBM Cloud Video gives businesses the resources to launch virtual events and livestreams. Its features include auto-archive as well as video-on-demand. Some also use the product for town hall meetings and virtual product launches.
It can leverage AI software for automatic closed captioning and video search.
Features & Benefits:
- Generate closed captions for live and on-demand video using AI
- Share content with different audiences through a CDN network
- Use security features like email authentication and user tracking
- Connect with an audience through live chat and Q&A feature
Pricing:
- Silver: Starts at $148.35/month
- Gold: $tarts at $746.35/month
- Platinum: $1,493.85/month
Best for: Businesses looking for cloud-based solutions for streaming and sharing corporate videos
7. Dacast
Dacast is an excellent option if the main goal is monetization through pay-per-view streaming. Users can set their prices, promo codes, and viewing windows. This platform can facilitate global payments using an advanced paywall built into its player.
This platform is capable of streaming content throughout the world.
Features & Benefits:
- Monetize videos using the pay-per-view streaming feature
- Use security features to determine who gets to watch videos
- Refer to the analytics tool to figure out what type of content works
- Stream to any type of device globally
Pricing:
- Starter: $39/month (billed annually)
- Event: $63/month (billed annually)
- Scale: $165/month (billed annually)
- Custom pricing
Best for: Businesses, non-profits, and religious organizations looking to monetize their video creation
8. JW Player
JW Player lets business owners livestream events 24/7 and make them available as video-on-demand afterward. This platform can do so in 4K resolution.
Users can create a FAST (free ad-supported streaming television) channel. JW Player uses HTML5, which results in a reliable viewing experience.
Features & Benefits:
- Create viewer recommendations to encourage viewers to watch other content
- Automate content curation to make playlists based on a person’s viewing activity
- Set up subscriptions and payments for additional revenue
- Make coupons, discounts, and vouchers for viewers
Pricing: Only custom plans are available
Best for: Businesses looking to monetize their VOD and live streaming content
9. Microsoft Stream
Microsoft Stream allows users to record themselves along with their screens. Users can then add drawings, text, or effects to personalize videos to their liking.
They can also share these videos with other users who are using Microsoft Teams. Audiences access these videos anywhere, whenever they want.
Features & Benefits:
- Record oneself and their computer screen at the same time
- Add effects, drawings, or text to improve video quality
- Collaborate on videos using Microsoft Teams, Sharepoint sites, Microsoft 365, and Microsoft Viva Connections
Pricing:
- Microsoft 365 Apps for Enterprise: $12/user/month (billed annually)
- Office 365 E1: $10/user/month (billed annually)
- Office 365 E3: $23/user/month (billed annually)
- Office 365 E5: $38/user/month (billed annually)
Best for: Businesses that are already heavily invested in the Microsoft ecosystem.
10. Wistia
Wistia is a video marketing platform for producing, hosting, and analyzing the effectiveness of videos. With a mission to support businesses in leveraging video, Wistia offers a range of features, including customizable video players, integrations, analytics, lead generation tools, and more.
Features & Benefits:
- Make edits to recorded webinars to make them look polished
- Store and manage videos in one place
- Embed videos on any website
- Optimize videos for search engines automatically
Pricing:
- Plus: $19/month (billed annually)
- Pro: $79/month (billed annually)
- Advanced: $319/month (billed annually)
- Custom: Contact Wistia for pricing information.
Best for: Webinar hosting
11. YouTube
While YouTube isn’t necessarily a traditional enterprise video platform, this video hosting platform allows users to share, watch, comment on and upload videos for free. It has a wide audience, but the downside of using YouTube is that businesses don’t have control over their videos. YouTube can take them down any time if it thinks they violate their terms of service.
Also, YouTube earns revenue through the advertisements they add to your videos, which can spoil your viewers’ experience.
Features & Benefits:
- Upload videos for free
- Get videos recommended to people who have shown interest in the topic before
- Embed videos on other websites
- Large audience of worldwide viewers
Pricing: Users can upload their videos on YouTube for free.
Best for: Businesses that want to leverage YouTube’s massive audience to promote their respective brands.
12. Panopto
Panopto is a great tool not only for businesses but for educators as well. This is especially true for those who want to record multiple video feeds simultaneously.
Users add content to their personal libraries. The platform leverages AI to help users find videos (or specific moments in them) faster.
Features & Benefits:
- Record videos taken from single or multiple feeds simultaneously
- Get in front of thousands of livestream viewers in just a couple of clicks
- Find videos in the video library through AI technology
- Integrate with apps like Slack
Pricing: Only custom plans are available
Best for: Businesses and educators that use multi-camera setups for their videos
Choose the Best Enterprise Video Platform
When shopping for the best enterprise video platform, the choice that best suits your needs depends on the specific features that align with your business objectives. As we've explored the top contenders, each platform brings its unique strengths to the table.
However, if you need the best in personalization and scalability, Tavus emerges as the standout choice. Leveraging cutting-edge AI technologies, Tavus takes personalization to unprecedented heights by generating individualized videos for each recipient, exponentially expanding scaling opportunities. With Tavus, a single video can effortlessly translate into a myriad of unique versions for countless individual users.
Are you ready to elevate your team's scalability and enhance ROI?
