More than just a means of conveying information, videos employ a unique method of injecting emotion into our digital communication that text-based formats just cannot replicate. In fact, approximately 91% of marketers use video content in 2023. 

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Vidyard and Loom are both popular platforms in this domain, each offering distinct capabilities to bring communication strategies to life. Which is the better platform for you? And are there better video communication software tools out there in terms of quality, effectiveness, and results? 

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This article provides an in-depth review of Vidyard vs Loom that covers their strengths, weaknesses, and how they stack up against each other–and alternative video software. 

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Loom vs Vidyard: What Do These Video Platforms Have In Common?

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Vidyard and Loom often give the perception that they are competitors because they offer similar functionalities in the realm of video messaging and screen recording.

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Vidyard is an AI video tool marketed at sales teams to help them connect with prospects. It allows users to record their screen and include a webcam bubble featuring their face and then send the video via email, so they can “break into inboxes.”

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With Loom, users can also record their screen, their webcam, or both and then send the video link in a variety of formats. It’s marketed as an alternative to meetings that can help internal teams “work smarter.” 

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Both Vidyard and Loom have features such as screen recording, video editing, and analytics. However, each platform has its unique strengths (and weaknesses) and are generally directed at different user bases. 

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Vidyard vs Loom: What are the Differences?

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While Vidyard and Loom share a common ground in the realm of video communication, they each possess unique characteristics that distinguish them from one another. Let's explore these differences and understand what sets each platform apart.

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Vidyard Review

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Vidyard is a platform for hosting, creation, management, and analysis of video content. It enables screen recording and webcam capturing for creating videos which can then be embedded on social media, email, and websites. It also offers options to incorporate interactive elements into videos and to customize video content. 

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Businesses can view their video performance using parameters including viewer engagement, views, and location of the viewer. Vidyard also integrates with various tools like CRM systems, email marketing software, and content management platforms.

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Features: 

• Users record their screen with or without webcams via the desktop app, mobile app, or browser extension. Edit videos with the trimming function and stitch multiple videos together into one playlist.  
• Users share videos by emailing a link or including an animated preview of the video with a 3-second GIF embed. 
• Users can view notifications in real-time, see which videos were watched, and how long viewers are engaged. 
• Branding options allow users to send viewers to landing pages customized with their logos, branding and style.
• Automate your email marketing by integrating with the communication platforms you already use, like Outlook, Google, and more. 
• Integrate with the CRM platforms including Salesforce, Hubspot, Outreach, and more. 
• You can automatically publish videos to social media platforms through Hootsuite or directly to platforms like Facebook, LinkedIn and Twitter.

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Pros: 

• Customizability of video landing pages allows for brand consistency 
• Analytics on videos viewed, who viewed them, and for how long 
• Automation opportunities for sales and social media platforms 

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Cons: 

• Focused on sales teams and their use-cases
• The software can quickly get expensive
• Limited to basic editing capabilities
• Potentially confusing user interface

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Customers: 

• Dell
• ADP
• Citrix

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Pricing: 

• Free
• Pro: $19/month billed annually
• Business: Custom pricing 

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Best for: Creating personalized videos for sales cycles 

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Loom

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The Loom platform focuses on providing asynchronous video messaging so teams can avoid real-time meetings. It allows users to record their screens, faces, and voices and then share them via links for viewing at any time. 

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Loom offers automatic transcriptions of your recording, the ability to add links within the video, background noise reduction, and some video editing options.

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Features: 

• Can records screen, webcam, microphone, and internal audio on Windows, Mac, Chrome, Android, and iOS systems
• Shares via a link (viewers don’t need to open an account to view)
• Edit videos in the Loom app to trim, turn thumbnails into GIFs, and remove filler words
• Viewers can interact with videos by adding text or video comments and emoji reactions
• Users can design new backdrops, blur backgrounds, suppress background noise, or add a decorative frame to webcam bubbles
• Video transcriptions and closed captions can be available to viewers
• Integrates with communication platforms including Slack, Confluence, Gmail, GitHub, FigJam, and others 

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Pros: 

• Simple yet useful features
• Starting to add AI tools to suggest titles and automatically add chapters 
• Users can manage their video library with folders and team spaces
• Search function to find recordings

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Cons: 

• Heavy Loom branding on videos
• The trimming feature is tricky, making it difficult to remove areas you want to edit out
• Screen recording for those with multiple screens can lead to errors 
• Captions and transcripts can be inaccurate 

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Customers: 

• Apple
• Amazon
• Ford

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Pricing: 

• Starter: Free
• Business: $12.50/creator/month 
• Enterprise: Custom pricing

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Best for: Screen recording and sharing for internal video communications

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Top Alternatives to Vidyard and Loom

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While Vidyard and Loom are both highly regarded in the video platform market, they have their limitations. Neither option is very scalable: while you can record personalized videos, you need to make a new video for every recipient. 

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This means you can either reach a few people with very personalized videos or lots of people with more generalized videos–but not both. 

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Fortunately, there are alternative platforms out there that combine the power of personalization with AI generation to create customized, high-quality videos that have the ultimate scalability.

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1. Tavus

Tavus is a groundbreaking enterprise video platform that uses AI and personalization to stand out in the crowded field of video communication tools. It’s designed to help you create meaningful connections with your audience by generating personalized videos at scale. Unlike Vidyard and Loom, which primarily focus on video recording and sharing, Tavus takes a unique approach by leveraging advanced AI technologies that can personalize videos for every recipient by changing the variables determined by the user. 

Tavus’ state-of-the-art AI uses voice cloning and HD lip syncing to generate completely personalized videos–without the need to record any names or variables. Here’s how it works: 

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• Record your template message with the general information you’re looking to share with a large audience. 
• Determine which variables you want to change in each video, such as first names, company names, addresses, products, etc. 
• Tavus will use its HD lip-syncing and voice cloning technology to make personalized video content that can be sent through any of your current communication channels. 
• Or, integrate Tavus directly with your other platforms to activate personalized videos as part of your automated workflows.

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Branded landing pages and dynamic backgrounds allow you to fully customize your videos and landing pages with your brand's personality, creating an immersive experience for your audience that can drive conversions. You can even embed your Calendly on the page to book more meetings.

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Meet your customers where they are with Tavus’ programmatic capabilities. Create video templates for every step of their journey that can be automatically generated and sent based on specific triggers. For example, when a new customer submits an inquiry form, they could receive a custom video message addressing them by name (and whatever other information they provided in the form).

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Once you have your templates, you can scale as your audience grows.

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Features: 

• Best-in-class voice cloning, HD lip syncing abilities, and seamless media blending
• Hyper-customizable templates
• Personalized video backgrounds
• Drag-and-drop landing pages you can customize with your brand’s CTAs, colors, logos, titles, URLs, and more
• Integrate with your CRM, ecommerce tools, marketing software, and over 100 other platforms
• Personalized video preview thumbnails 

And many more! 

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Best for: Perfect for mid-sized businesses and enterprises looking to scale their personalized video creation. 

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Get started with Tavus

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2. Vimeo

Vimeo allows users to create and upload videos, record screens, and host virtual events. The platform also enables video hosting, branding, sharing, and discovery. The platform features a library of video templates and a market to find and hire professional video creators. 

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Features: 

• Video monetization and marketing
• Screen record and sharing
• Online video editor
• Interactive video and live streaming
• Player customization
• Video organization
• Analytics

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Pricing: 

• Starter: $12/per seat/month
• Standard: $20/per seat/month
• Advances: $65/per seat/month
• Enterprise: Custom pricing

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Best for: Creating, sharing, and discovering videos 

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3. Veed

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Veed is a video platform that focuses on video editing. Users can record their screen and webcam at the same time, enabling them to develop instructional videos. Then, users can edit the video by adding subtitles and music, formatting text, removing backgrounds, removing silence and background noise, and adding filters and effects. 

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Features: 

• Screen recorder
• Online video editing
• Video compressor, converter, and merging
• Automatic subtitle generator
• Silences & noise removal
• Auto-resizing
• Live collaboration

Pricing: 

• Free
• Basic: $18/month
• Pro: $30/month
• Business: $59/month

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Best for: Video editing and instructional videos

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4. Wistia

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Wistia is a video marketing platform that allows users to create, edit, host, and market videos, as well as track video data on who is watching your videos. Users can use Wistia's platform to live stream, edit videos, and create clips directly from the platform.

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Features: 

• Record and edit videos
• Host and record live events
• Store, manage, organize, and share videos
• Custom video player
• Video embedding
• Marketing automation and lead generation

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Pricing: 

• Plus: $19/month
• Pro: $79/month
• Advanced: $319/month
• Premium: Custom pricing

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Best for: Marketing videos and campaigns

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The Bottom Line on Vidyard vs Loom

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Both Vidyard and Loom can be valuable tools for businesses aiming to leverage video content. But, these platforms have limitations in their personalization features and scalability opportunities. 

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This is why Tavus is such a compelling alternative to Vidyard and Loom. While all three platforms provide tools for screen recording and sharing, Tavus takes it a step further by leveraging advanced AI technologies that can make individualized videos for each recipient. 

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This changes the scaling opportunities, by, well, a million-fold. Users can record just one video–and get a unique version for as many individual users as they want. Plus, the Tavus level of personalization and quality–thanks to best-in-class voice cloning and hyper-customizable templates–allows businesses to create and nurture a deeper human connection with endless audiences. 

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This means you get all the benefits of personalized video messaging at a fraction of the time–and the cost. 

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Ready to help your team scale while improving ROI? 

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Get started with Tavus today.