18+ Best AI Marketing Tools & Software [2024]

In this era of continuous technological advancements, the rising role of artificial intelligence in marketing is undeniable. AI marketing tools can optimize campaigns, improve customer experiences, and significantly boost overall business performance.

When it comes to AI marketing software, there’s a wide variety out there, from SEO content optimizers to AI video generator tools. This article will review some of the top tools in the growing market, covering their features, use cases, and more.

What are AI Marketing Tools?

AI marketing tools are software or applications driven by artificial intelligence designed to improve marketing campaigns. They play a critical role in parsing complex data, providing insights, automating tasks, and personalizing marketing efforts to enhance customer engagement and conversion rates. 

From predictive analytics and targeted advertising to chatbots and voice search optimization, AI marketing tools come in various forms, revolutionizing how businesses interact with their consumers, understand market trends, and measure campaign effectiveness. They’re designed to help marketers work smarter, not harder, through precision and personalization that a manual approach might struggle to achieve.

However, “AI” is being used as a marketing term itself, with multiple tools and software advertising their product as "AI-powered," even if they’re just using simple algorithms or data analysis. Make sure to evaluate the product capabilities carefully before making your decision!

Best AI Marketing Tools & Software

Given the variety of AI marketing tools on the market, we’ve provided specific use cases where each of these software will be a best fit. Let's dive in!

1. Tavus

Tavus bridges the gap between generic and personal videos, using advanced AI to create hyper-personalized, scalable video content. The platform records and clones voice and facial movements, enabling HD-quality videos to resonate with your audience.

Here’s how it works: 

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1. Record a video on the platform to share. This is the template for the rest of your videos. 
2. Choose the variables that you’d like the AI to change for each viewer. This will vary depending on your use case but may include names, dates, products purchased, customer milestones, and much more! 
3. Tavus then uses advanced AI lip-syncing and voice cloning to generate videos of the highest quality that are unique to each recipient.  
4. Send your videos through email or nearly any tool or communication channel you use, including LinkedIn, SMS, social media platforms, or pop-ups within your product.
5. Or, automate the sending of videos within product workflows. Create triggers so Tavus automatically makes and sends videos to recipients without manual input. It integrates with 100+ top marketing, sales, ecommerce, and communication platforms so you can just keep scaling.

‍Key Features: 

• Creates personalized videos at scale to raise engagement, click-throughs, response rates, and overall ROI without additional time investment.
• Groundbreaking AI voice cloning replicates your tone, enhancing the emotional connection with your audience.
• Superior HD lip-syncing for realistic video generation.
• Provides fully customizable templates, video backgrounds, and GIF previews for flexible usage.
• Facilitate easy landing page customization with a drag-and-drop feature, allowing adjustments in CTAs, colors, titles, logos, URLs, and more.

Best for: 

Tavus is for all businesses looking to scale and automate personalized video communication for marketing outreach. 

Get started with Tavus.‍

2. Grammarly

Grammarly is a comprehensive AI-enhanced writing assistant that ensures clarity, correctness, and fluency in every piece of writing. It scans text for common and complex grammatical mistakes, spanning everything from subject-verb agreement to article use to modifier placement.

Key Features: 

• Provides real-time grammar and spelling checks.
• Personalized writing suggestions to maintain communication in line with the brand's tone and style.
• The AI assists with rephrasing.
• Integrates with many apps and platforms.

Best for: Grammar and spelling support.

3. Zapier

Zapier is an automation tool designed to streamline marketing operations and boost productivity. Users connect their apps and services through Zapier to reduce manual work.

Key Features: 

• Connects various marketing tools and automates processes between them.
• Multi-step Zaps to automate multiple tasks at once and the option to set specific conditions with Filters.
• Capability to automate decision-making with Paths based on certain criteria.
• Allows control over the timing of actions with the Delay feature.

Best for: Automating back-end processes across numerous platforms.

4. ChatGPT

ChatGPT is an advanced artificial intelligence (AI) language model developed by OpenAI. This AI chatbot creates human-like dialogue in a wide variety of contexts.

Key Features: 

• Versatile chatbot capabilities allow it to answer questions, compose various types of written content, hold philosophical conversations, and more.
• The program learns from human feedback.
• Doesn’t need information from the net to produce responses.

‍Best for: Human-like conversations.

5. OfferFit

OfferFit is an Automated Experimentation Platform designed to expedite experimentation and improve marketing outcomes. It collects first-party marketing data from its customers, using machine learning to generate marketing recommendations personalized to each customer.

Key Features: 

• Set customized options for messaging, creative aspects, incentives, channels, and timing for each customer.
• Unlock the full value of first-party data on existing, identified customers.
• OfferFit promotes rapid learning and testing by replacing manual processes with self-learning AI and measures the financial impact.
• Gain insight into why various offers resonate differently with different customers.

Best for: Personalized marketing recommendations. 

6. Simplified

Simplified is a free tool designed to aid in the creation of written content. It offers a suite of features, including AI-generated copy, content rewriting, team organization, and social media management.

Key Features: 

• Generate over 50 types of copy, including content for blogs, articles, ads, products, websites, and social media.
• Create copy in more than 10 tones and over 30 languages.
• Improve or rewrite content for uniqueness and readability.
• Generate and improve long-form content such as blogs, articles, and even books.
• Schedule posts and manage social media directly from the application.

Best for: Written & graphic content creation 

7. Phrasee

Phrasee is an AI-powered platform aimed at enhancing digital marketing strategies by generating and optimizing on-brand content. The platform combines the capabilities of machine learning and natural language processing to produce marketing-related content and optimize it for maximum engagement.

Key Features: 

• Proprietary AI systems generate on-brand marketing messages across digital mediums.
• Automatically test and optimize marketing messages on a large scale.
• Receive automated insights and performance reporting.
• Ensure content remains consistent with the brand's unique tone and voice across the digital customer journey.

Best for: Branded content creation 

8. ChatFuel 

‍Chatfuel is a messaging platform aimed at e-commerce marketers and business owners seeking to amplify their lead generation, qualification, and commerce via WhatsApp, Instagram, and Facebook chatbots. This AI-powered solution allows businesses to engage with their customers more effectively.

Key Features: 

• Integrate an AI-powered chatbot and real-time chat support to address customer issues.
• Send personalized messages to customers who abandon their carts.
• Collect and analyze customer feedback with customizable surveys and real-time feedback options.
• Upsell & cross-sell through personalized messaging.

Best for: AI chatbots on social media

9. Yotpo

Yotpo is an integrated e-commerce marketing platform designed to promote customer retention and loyalty. The platform combines a variety of solutions including reviews, SMS, and email marketing, loyalty and referrals programs, subscriptions, and visual user-generated content (UGC) to drive brand engagement and improve customer lifetime value (LTV).

Key Features: 

• Consolidate customer data from various channels.
• Instantly connect through text messages.
• Showcase authentic customer reviews.
• Build personalized loyalty and referral programs.
• Create personalized email experiences.

Best for: User-generated content management and analysis

10. Crayon

Crayon is a competitive intelligence platform that provides insights and updates about your competitors. It integrates with tools like Salesforce, Slack, Teams, and others, so necessary intel is readily accessible.

Key Features: 

• Identify your top competitors and your advantages over them.
• Automatically monitor competitor activities including website changes, pricing updates, new job postings, etc.
• Embed battle cards in various tools such as Salesforce, Slack, and HubSpot.
• Receive alerts and summaries for the most relevant intelligence data.

Best for: Competitor intelligence 

11. Surfer SEO

Surfer SEO is a content intelligence solution that blends content strategy, creation, and optimization into one process. By harnessing AI writing tools, it facilitates the creation of optimized content.

Key Features: 

• Write articles with their AI Content Writer.
• Structure content into an outline with potential headlines and questions.
• See real-time metrics for content structure, word count, and keyword usage.
• Integrate with platforms like Google Docs, WordPress, Jasper, and more.
• Conduct an SEO Audit on existing articles

Best for: Optimizing content for search engines

12. Hemingway App

The Hemingway App enhances the readability and effectiveness of your writing. Rather than functioning as a traditional grammar checker, it pinpoints instances of weak and over-complicated writing that can degrade the overall quality and readability grade of the piece.

‍Key Features: 

• Gauge the lowest education level needed to understand your text based on the Automated Readability Index algorithm.
• Detects passive voice.
• Identify dense writing, adverbs, and opportunities to simplify words for readability.
• Multiple paragraph styles and formatting options.
• Work in writing or editing modes.

Best for: Improving content readability

13. MarketMuse

MarketMuse is a content optimization software that uses AI to analyze your website and provide insights aiming to improve your content strategy. Through automated content audits, page-level and SERP insights, MarketMuse helps prioritize the right content for implementation.

Key Features: 

• Automated content audits to see what’s working.
• Build content clusters by seeing what topics to include and their ranking difficulty.
• See insights into competitors' content strategies.
• Organize and prioritize keywords for building authority and ranking.
• Generate briefs for writers outlining topics, questions to answer, and links to include.

Best for: Enhancing content strategy

14. Jasper AI

Jasper AI is an artificial intelligence (AI) platform focused on maintaining a unique tone of voice consistent with a brand's identity. The AI learns the tone and style of the brand's existing content, enabling it to mimic the brand's voice in various content forms.

Key Features: 

• Adjust content creation according to the preferred brand tone of voice.
• The Jasper Everywhere extension allows use across different online platforms.
• Personalize content according to your brand style guide, product catalogs, and other brand identity components.
• Transform a single content piece into a full campaign.

Best for: Written content creation 

15. DeepL

DeepL is an AI-powered translation software solution designed to help businesses communicate across various languages. Its technology provides real-time translations while capturing subtle linguistic nuances, delivering results that sound human. 

‍Key Features: 

• Human-like translations that capture even slight linguistic nuances.
• Translate entire documents while maintaining original formatting.
• Customizable translations offer the capacity to adjust according to context and provide alternative phrase suggestions.
• Adjusts tone to match the brand voice.

‍Best for: Language translation

16. Optimizely

‍Optimizely is a Digital Experience Platform (DXP) that helps organizations create digital experiences and run experiments at scale. Through artificial intelligence, the platform offers solutions to control, test, and optimize content-focused digital experiences. 

Key Features: 

• Manage the content lifecycle, including planning, creation, publication, and monitoring of content.
• Run various experiments to generate insights and continual optimization.
• Store marketing assets on the integrated digital asset management system.
• Publish content to multiple channels through integrations.
• Track, measure, and analyze content performance.

Best for: Testing digital experiences

17. Pictory AI

Pictory AI uses artificial intelligence to convert written text, such as scripts and blog posts, into various video types, including social media videos, training videos, videos for websites, and more. 

Key Features: 

• Convert scripts into videos with footage, AI-assisted voices, and music.
• Change blog posts into videos and automatically add captions.
• Create highlights from long-form videos. 
• Text to Speech function allows users to record themselves or select from Pictory's voices for video narrations.

‍Best for: Repurposing text-based content for videos.

18. Clay

Clay aims to expedite the scaling of outbound initiatives. The platform builds lists of potential leads, personalizes outreach processes using AI, and judges the efficacy of strategies for future utilization.

Key Features: 

• Build lists of suitable companies using data from 50+ real-time providers.
• Search employees to identify decision-makers.
• Devise custom scoring criteria to filter leads based on the probability of conversion.
• Personalize email campaigns.
• Determine which customer personas convert the best.

Best for: Optimizing outbound processes. 

Use the Best AI Marketing Tool

With the power to automate tasks, personalize content, and analyze data more accurately, these tools can significantly enhance your marketing efforts and potentially catapult your brand to new heights. 

While the right tool depends on your specific needs and objectives, the key is to find a solution that can align with your marketing strategy and provide you with the insightful data and automation you need.

With Tavus, you gain the advantage of hyper-personalized video content that can be delivered at scale. Get ready for 500% increases in conversions, 10x higher engagement, 500% rise in marketing ROI…and much more.

Embrace the power of Tavus’ AI and let your marketing soar to new heights.

Try Tavus today.‍