44+ Generative AI Statistics to Know in 2024
Explore this exciting list of statistics on generative AI use across the world. Gain insight into areas where it can enhance your work.
Julia Szatar
Julia is the Head of Marketing at Tavus, a developer-first AI video research company powering revolutionary apps in video editing, marketing, sales, and education via APIs.
May 28, 2024

Services continue to evolve across the spectrum of functions as far-flung as synthesizing new drugs, creating video games, or even performing insurance appraisals. Its many forms including text and video generators make generative AI a growing staple in everyone’s toolkit. 

The following generative AI statistics can help shine a light on how its impact on recreation, professions, and the economy is quickly becoming ubiquitous.

What is generative AI? 

Generative AI is a type of AI software designed to create new content from as little user input as possible. It is often trained on a vast set of sample data to create a more realistic output. 

From this broad ability, countless new processes, including those identified below, are being created every day.

General Generative AI Statistics

Across demographics and industries, generative AI is making waves. It’s even offered a new boom in predictions around computer technologies’ future capabilities and impacts.

Here are some fun generative AI statistics to know: 

1. Generative AI means technology could match human performance in some metrics sooner than expected.

This is especially true for activities like creativity, natural-language understanding, and logical reasoning. For natural-language generation, the upper estimates have been reduced from the late 2050s to the next five years.

2. The fields of sales, marketing, software engineering, customer operations, and R&D will receive 75% of the economic benefit from the service.

Earlier AI technologies revolutionized labor-oriented fields like manufacturing and supply chains. Now, Generative AI is unlocking interactive and content-oriented fields like customer service and product development. 

3. Generative AI could increase global workers’ value by up to $7.9 trillion annually.

That's a massive change to the economy. It could do this all through reducing costs and improving labor productivity.

4. In the United States, AI use is approximately the same across generations, at around 28%.

This comparison applies to Gen X, millennials, and Gen Z. 

5. Urban populations are exposed to generative AI by 15% more than rural populations.

Factors for this difference could be that urban populations have more early adopters or their jobs require it more, but the technology is used marginally more by urban populations. 

6. Most marketing users believe that in the next 10 years, it will augment rather than replace human creativity.

The evolution of AI could go in any direction, but according to 62% of marketers, who are at the front of the curve, their take gives some perspective as to which way things could go. 

Generative AI Tool Statistics 

There are countless AI tools out there. Some drastically save time and energy while creating higher-quality content.

Let's look at how AI tools are changing the game. 

1. AI-generated personalized videos have around 16 times higher click-to-open rates than generic videos and can boost conversions by 500%. 

A platform like Tavus does this by creating unlimited personalized videos from a single short clip. Consumers feel more connected because they can be individually addressed in a video!


Tavus is intuitive at making this happen. Its advanced algorithm converts an uploaded video into an AI model. From there, a user can script it to say what they want and then export it to the desired audience. 

Tavus is that easy. Try it for yourself!

2. AI video generators can lead to a higher ROI for content creators.

More than 90% of marketers boast good ROI on video content—with 51% saying that video has the best ROI of all their content.

3. Using tools like an AI video generator means more personalized communications.

AI video generators allow creators to quickly tailor each video. These personalized videos can increase conversations by 500%.

4. Organizations are quickly adopting generative AI tools.

In October 2023, 55% had piloted or implemented generative AI solutions. Additionally, by November 2023, 54% of companies had used generative AI in their business.

5. The number of coders using generative AI is growing rapidly. 

Currently, over 20 million programmers use GitHub Copilot. The same study found generative AI like GitHub Copilot increased task completion by 56%.

6. More than 85% of all AI users use the technology for article writing and content creation.

The vast majority of AI users look to generative AI.

7. The number of people using AI tools doubled between 2020 and 2023 to 250 million in 2023.

There are expected to be 700 million users by 2030. 

8. Eighty-two percent of business leaders think it’s okay to use AI tools to write responses to colleagues.

From drafting emails to generating videos, communicating using AI tools is fast becoming the norm.

9. Seventy-seven percent of devices in use feature some form of AI.

AI tools are already ubiquitously integrated across platforms and services.

10. ChatGPT, the world’s most popular genAI platform, had an average of 1.5 billion monthly visits in 2023.

That’s with a total of 14.6 billion visits for the year.

Generative AI Market & Growth Statistics

Across the globe, generative AI is reshaping the market. Take a look at these eye-opening generative AI statistics on how.

1. The global market value of generative AI at the beginning of 2024 is approximately $50 billion.

It has risen by 55% from $29 billion in 2022. It won't stop there.

2. The generative AI market is projected to exceed $66 billion in 2024.

The numbers continue to climb, from just over $5 billion in 2020.

3. Generative AI could add between $2.6 and $4.4 trillion in economic value to industries annually.

Such a powerful new tool, the technology will drastically affect the economy over the next decade and beyond. 

4. Bloomberg Intelligence estimates that by 2032, digital ads may be worth $192 billion.

 At that same time, conversational AI devices could contribute as much as $108 billion.

5. Across the globe in 2024, the largest market size for generative AI by funding is the United States at $23.20 billion.

A large piece of the pie, the United States continues to be home to the majority of the investment

6. The market size is expected to show an annual growth rate of 20.80%

This is a compounded rate from 2024-2030, resulting in $207.00 billion by 2030.


7. One study estimates generative AI contributing to global economic growth of 0.1% to 0.6% from 2023 to 2040.

Economic growth has slowed over time, but generative AI could provide a noticeable increase

8. North America dominates the generative AI market, with over 40% of revenue.

From startups to some of the biggest tech companies, many are developing generative AI. This includes Microsoft, OpenAI, Meta, and Google.

Generative AI Usage by Professionals 

Implementing AI in industries like sales, marketing, and customer service allows workers to simplify their tasks and shift their efforts. 

Here are some outstanding generative AI statistics showing how the technology is shaking up the professional landscape.

1. 61% of workers use or plan to use generative AI.

The technology is easier than ever to use. Generative AI is already being adopted at the grassroots level with workers finding ways to integrate it on their own.

2. More than two-thirds of workers say it will help them better serve customers.

Generative AI has the power to drastically reduce workers' time on repetitive tasks. This means more focus on quality work.

3. More than half of marketers are using generative AI.

The technology is rapidly being adopted in marketing. It has the power to create personalized campaigns at infinitely greater scales.

4. 84% of marketers have found AI enhances and quickens customer interactions.

Early adopters have already found AI marketing tools streamline their workflow.

5. 71% of sellers using generative AI use it to automate personalized sales communications.

In addition, 81% of sellers are using generative AI for basic content creation.

6. Reps using chatbots to respond to customer service requests save an average of 2 hours and 20 minutes per day.

That’s nearly one-third of an eight-hour workday.

7. In customer service, it has reduced agent attrition and requests to speak to a manager by 25%.

Never growing tired, generative AI offers customers a steady engagement. It reduces strain on workers and negates customers being passed around like a football from department to department.

8. Using generative AI helps 90% of employees serve customers faster.

Generative AI is an efficient medium for human engagement and helping others. 

9. Marketing is one of the top industries adopting generative AI, with its use is only set to grow.

The top 5 uses of generative AI in marketing are data analysis, personalized customer experience, campaign creation, search engine optimization, and image and video generation.

10. For services, users apply generative AI 60% of the time to three basic tasks. 

Those included content creation, personalized communications, and customer service.

11. 47% of service workers said it will help automate communications.

Automating processes is an end-game outcome for AI. With generative AI’s improving abilities in language, communications are increasingly streamlined

12. Unlike previous automation, generative AI has a higher potential to affect more educated work.

Some of the areas most affected include education and workforce training, business and legal, office support, and creativity.

Generative AI Usage by General Population

Here are some statistics showing how generative AI is being used by the general population.

1. 65% of generative AI users are Millennials or Gen Z.

Across the globe, younger populations are a driving force for generative AI use.

2. Mobile devices account for 63% of generative AI uses.

Phones and tablets are the dominant electronic devices, and generative AI use follows that trend. 

3. 38% of people use generative AI for fun.

Generative AI can be used for any number of activities both professional and recreational. 

4. 34% use it for learning about topics of interest.

In addition to games and recreational activities, early adopters are using generative AI for educational purposes.  

5. 75% of users intend to automate work tasks and communications.

The industry is already changing. Many workers are implementing generative AI in their daily tasks.

6. Almost 60% of users report nearing mastery of generative AI.

As a hands-on and quickly-improving tool, the ease and simplicity of implementing generative AI is always growing. On top of that, workflow for users is increasing, with 52% having increased their use of the technology.

7. Of those who don't use generative AI, 70% would if they knew more about it.

Adopting any new technology means having a solid understanding of the service. Many generative AI tools offer concise and in-depth tutorials and documentation.

8. 45% would use generative AI more if it was integrated into the technology they already use.

Out of sight, out of mind, if it's not integrated, a new technology might be less intuitive. Luckily, many services offer APIs that allow users to quickly integrate generative AI into their workflow.

Other Interesting Generative AI Statistics

Here are some further generative AI statistics showing how the technology is changing the world.

1. Already, generative AI has demonstrated the ability to increase issue resolution when servicing customers by 14% per hour.

The technology is well-fitted for streamlining problem-solving. In some instances, it’s even helped reduce time spent handling service issues by 9%.

2. 90% of online content could be generated by AI by the end of 2025.

Though quality may be another question, the proportion of generated content continues to grow. This means companies and agencies have to be nimble to accurately scrutinize for misleading content.

Get Your Start with Generative AI

Whether in the market for a way to produce ad campaigns faster or generate videos for onboarding, generative AI can help bridge the gap, time, and effort all while making the experience more enjoyable.

No better service can provide these needs than Tavus.

Its revolutionary Phoenix model allows users to create endless lifelike videos with only a brief amount of input. Here’s how:

Simply record a 2+ minute video of the user speaking on a relevant topic. Then upload it to Tavus to process and generate an AI model. Processing takes a few hours. Once complete, edit the video, including the background and the speaker's script. Then finalize the video and it’s ready to distribute.

With Tavus, there are many different ways to create videos too! The software allows users to upload a csv file with a list of scripts so it can create a batch of videos at once. Tavus also has an intuitive API for developers with easy-to-understand documentation. 

It’s so easy there’s no reason to wait.

Give Tavus a try today!

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