VEED Leaps Ahead in AI Avatar Development by Leveraging Tavus APIs

VEED Customer Story

Today, VEED launched a highly anticipated AI-powered tool that lets users create a digital twin of themselves and then effortlessly create personalized talking head videos at scale, all powered by Tavus APIs. 

“Recording yourself on camera can be time-consuming and repetitive. With the power of Tavus' Personal Avatars, our users only need to do it once, and from there turn text into videos of themselves in minutes. We're thrilled to offer this time-saving technology, making video creation more accessible and efficient for everyone.”

—Sabba Keynejad, CEO and Co-Founder, VEED.

‍

Background 

VEED is the industry leading online AI video editor, empowering creators and businesses of all sizes to tell their stories with impact. Trusted by 12 million users and 76% of Fortune 500 companies, VEED's intuitive platform uses AI technology from OpenAI, Nvidia, ElevenLabs, DeepL, Tavus and more – all in a single video editor, accessible through a single subscription. 

Challenge

The VEED product team discovered users were looking for easier ways to record videos, and were interested in generating videos from avatars to save time and effort. VEED learnt users would only use a video generation tool if the avatars were realistic enough. The voice and video of the avatar needed to actually look and feel like the user themselves. Further, the VEED team was looking for a trusted partner so they could move quickly and reliably to meet the demand from their user base. 

• Demand for high-quality, realistic avatar experiences: VEED users expect natural, lifelike avatars that enhance their interactions on our platform. To meet these expectations, VEED needed a reliable avatar provider capable of delivering both realism and consistency. 

• Need for a scalable solution: VEED needed a provider that could handle increasing demand without compromising performance with a total pool of 12m global users.

Solution

After reviewing other solutions on the market, the VEED product development team chose to work with Tavus because it’s a developer-first platform, is cost-effective, and is stable. 

• Easy-to-integrate APIs and great developer support: Tavus offered a straightforward integration, which minimized the workload for the VEED product development team and allowed for a quick deployment.

• Cost-effective scalability: Tavus provided a solution that could scale effectively with VEED’s growing user base, all at a manageable cost.

• Stability: Tavus provided the level of stability VEED required, ensuring avatars consistently perform well across different use cases and in high-demand environments. This reliability was essential to maintaining a seamless experience for VEED users.

Impact

The VEED product team greatly benefited from working with the team at Tavus and building with their APIs.

In particular they were able to:

• Accelerate Product Development Timelines – Partnering with Tavus allowed VEED to bring personal avatars to their users in a fraction of the time it would’ve taken to build in-house, bypassing lengthy development. 

• Enhance Focus on User Experience – By leveraging Tavus for their AI-driven avatar needs, they could focus on crafting a seamless experience that feels native to the VEED editor. This allows their users to create new, engaging, scalable, and personal content with avatars effortlessly.

“Our goal is to give product development teams the space to focus on building incredible video experiences for their users and get to market faster. We’re thrilled to be able to service VEED, a respected leader in video editing, and their millions of users around the world, with high quality avatars and video generation capabilities in a reliable and cost-effective way.”

— Hassaan Raza, CEO and Co-Founder, Tavus. 

See a demo of VEED’s Personal Avatars here, and read more about the partnership on the VEED blog.