Tavus

Creating Personas in the Tavus Conversational Video Interface (CVI) is now easier than ever with Persona Builder. Instead of writing prompts and code, you’ll get a guided, conversational experience to design your ideal Persona, complete with customized Objectives and Guardrails.

Persona Builder makes it easy to:

Generate compelling roles and personalities for any use case (like SDRs or Health Intake Specialists)
Instantly preview and test your Persona in a conversation
Create sophisticated Personas without coding

Skip the build and just talk

‍Try our curated set of ready-to-talk Personas on the platform homepage. Whether you’re creating your first CVI experience or your fiftieth, Persona Builder drastically shortens time-to-value, enabling anyone to craft highly capable, well-rounded AI experiences.

Why Persona Builder?

No technical experience needed: Build a Persona in minutes.
Quick iterations: Preview and test instantly by clicking Start Conversation within the workflow.
Fully functional: Our natural language, step-by-step flow procedurally generates tailored goals and guardrails for you.

Ready to get started?

Create your AI Persona hands-free with guided setup so you can get more personalized interactions fast.

Get started

Learn how to build:

Starter kit: Create an AI tutor

Learn how to create an AI tutor with Memories, RAG Knowledge Base, Guardrails, and more.

Starter kit: Create an AI sales assistant

Learn how to create an AI sales assistant with Memories, RAG Knowledge Base, Guardrails, and more.

Starter kit: Create an AI recruiter

Learn how to create an AI recruiter and interviewer with Memories, RAG Knowledge Base, Guardrails, and more.

FAQs

What is Persona Builder?

The Persona Builder is a guided, conversational setup flow that helps you create your Replica step by step, no technical skills required. Whether you're building a virtual SDR, interviewer, or assistant, the builder tailors the experience to your use case.

How is Persona Builder different from the old setup experience?

Previously, building a Replica required navigating multiple tabs and settings, sometimes needing developer expertise. Now, it’s as easy as having a conversation. You’re prompted with clear, use-case-specific questions that streamline setup from start to finish.