Four quickstart use cases for Tavus

See exactly which APIs and models to use for each job.

So you're evaluating how to deploy Tavus to deliver outcomes fast?

This guide spotlights four high-ROI use cases and the exact features, APIs, and workflows to ship each one with confidence. Expect clear mappings from capability to result, developer pointers, and a next step to build now.

The quick view

1) Sales personalization and demand generation

What you achieve:

Turn static outreach into high-velocity, human-feeling video at scale for outbound, ABM, and product-led demos.

Where Tavus fits in your workflow:

• Use the Video Generation APIs to programmatically create personalized clips from your CRM or event stream.
• Train a personal digital twin for your reps, then generate per-prospect videos with variables pulled from your data.
• Embed interactive follow-ups with the Conversational Video Interface for live Q&A after a click.

Features that matter:

• Ship fast with “train and generate” simplicity: train replicas with one API call, and generate with another.
• Start quickly or stay on brand using 100+ hyper-realistic Stock Replicas or your own digital twin.
• Keep content fresh and personalized using event-driven video generation tied to prospect actions.
• Maintain full brand control with white-labeled APIs.
• Expect high realism with Phoenix-3 rendering quality - see customer validation of Phoenix-3.

Ship it fast:

• Train your replica with rapid training in less than two hours, then generate your first 100 videos.
• Add a conversational follow-up flow using CVI real-time interactions.
• Reference the Developer Docs when you wire up your API calls.

Proof points:

• Tavus serves enterprises including Salesforce and Meta, and raised an $18M Series A to scale its platform, per TechCrunch.

2) In-product onboarding and customer education

What you achieve:

Increase product adoption with an interactive, face-to-face guide that explains features, answers questions, and adapts in real time.

Where Tavus fits in your workflow:

• Trigger a video agent during onboarding steps or when users appear stuck.
• Let the agent demonstrate actions and answer questions in-session, then route users to the next best step.

Features that matter:

• Build lifelike video agents using the Conversational Video Interface.
• Keep it natural with ~600 ms latency for smooth back-and-forth.
• Make it feel human with empathetic visual perception that reads expressions and context.
• Support global users with 30+ languages.
• Embed seamlessly using white-labeled APIs.

Implementation pointers:

• Use CVI for real-time Q&A, and fall back to templated Video Generation for proactive tips at milestones.
• Start with the CVI overview in the docs.

3) Recruitment screening with an AI Interviewer

What you achieve:

Run consistent, bias-resistant structured screens while giving candidates a respectful, human-feeling experience.

Where Tavus fits in your workflow:

• Offer candidates a self-serve link to meet your AI Interviewer.
• Capture structured responses, probe with follow-ups, and share recordings with hiring teams.

Features that matter:

• Start from the documented AI Interviewer blueprint.
• Maintain natural flow with transformer-based turn-taking via Sparrow-0.
• Keep interviews engaging with real-time, face-to-face conversations.
• Prove time-to-value - customers report they implemented CVI in just two days.

Implementation pointers:

• Map your competency model to a Persona and question set, then let CVI adapt follow-ups in-session.
• Provide candidates options for language and scheduling using multilingual support.

4) Healthcare virtual support and coaching

What you achieve:

Offer empathetic, multilingual guidance for triage, care navigation, and coaching without long wait times.

Where Tavus fits in your workflow:

• Embed a support agent into portals to explain care options and next steps.
• Provide ongoing coaching check-ins with a consistent, approachable presence.

Features that matter:

• See the pattern in action with the homepage AI Therapist example.
• Build adaptive experiences using empathetic visual perception and real-time responses.
• Design purpose-built flows - “Imagine a therapist, a personal trainer, or a fleet of medical assistants” as part of building any conversational experience.
• Control branding and compliance posture with white-labeled APIs.

Implementation pointers:

• Start narrow: a single triage flow, medication FAQs, or discharge coaching.
• Localize early using 30+ languages.

Why product teams choose Tavus

• Realism that earns engagement: developers cite Phoenix-3’s full-face fidelity and emotional nuance.
• Conversations that feel human: ~600 ms latency and natural turn-taking keep rhythm intact.
• Built for builders: easy to use APIs, rapid training, and white-label control.
• Trusted by leading enterprises, per TechCrunch coverage.

Build your first use case now

You have the four highest-impact patterns and the features to ship them. Start with a quick replica train-and-generate flow, or embed your first conversational agent. The fastest path is to open the Developer Docs and spin up a test app. Get started for free or request a demo.

Ready to converse?

Get started with a free Tavus account and begin exploring the endless possibilities of CVI.

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