Starter kit: How to create an AI real estate agent

Discover how to create a lifelike AI real estate agent persona that delivers 24/7 service, builds trust, and transforms your client experience with conversational video AI.

Welcome to the world of AI real estate agents

Picture this: it’s midnight, and a potential buyer is browsing your listings. Instead of waiting for a human agent, an AI real estate agent powered by Tavus’s Conversational Video Interface (CVI) is ready to answer questions, offer virtual tours, and suggest similar homes in real time. This isn’t science fiction—it’s happening now, and AI real estate agents are transforming the way clients interact with your business.

Why AI real estate agents matter

The real estate industry is changing fast. Clients now expect instant, personalized service at any hour, and AI real estate agents are stepping up to meet these expectations.

Your business stays open around the clock because AI agents never sleep. They can engage with hundreds of clients at once, remembering preferences and delivering consistent, friendly service every time.

AI real estate agents aren’t here to replace you—they’re here to help you accomplish more, faster, and with greater consistency. By integrating Tavus’s CVI, you enable your AI real estate agent to interact naturally, providing a seamless, human-like experience that keeps your business ahead. Embracing these tools helps your agency stay competitive and responsive at all hours.

What is an AI real estate agent, really?

An AI real estate agent is a digital assistant that uses conversational AI, video, and smart data to act like a real estate professional. With Tavus’s CVI, your AI real estate agent can chat with buyers and sellers anytime, instantly share property information, and understand and respond in multiple languages.

Meet the persona

A persona defines your AI real estate agent’s style and personality. Tavus lets you craft personas that are friendly, professional, quirky, or tailored to your brand’s unique voice.

For instance, you might design a calm, reassuring persona for first-time buyers or a high-energy, luxury-home specialist for affluent clients. You control their look, voice, and greeting style, making your AI real estate agent as unique as your business.

Think of personas like the different salespeople at a car dealership—each brings their own approach and strengths. With Tavus, your AI real estate agent can embody any of these personas or something entirely new.

Why brokerages and agents love AI helpers

AI real estate agents can handle thousands of conversations, emails, or video calls at once. This reduces stress for human agents and ensures every client inquiry receives a prompt response. With 24/7 service, you can reach clients in any time zone and scale your business without adding more staff. Combining Tavus’s persona-driven technology with your expertise unlocks new levels of efficiency and client satisfaction.

How AI sales assistants change the game in real estate

AI real estate agents act as your co-pilot, taking care of routine tasks so you can focus on building relationships and closing deals. With Tavus’s CVI, your AI real estate agent can answer common questions, book appointments, and share listings automatically, while allowing human agents to step in for negotiations and complex interactions.

AI becomes your extra set of hands, managing the busywork so you can deliver more value where it matters most.

Keeping things personal and trustworthy

Trust is essential in real estate. Tavus’s CVI ensures your AI real estate agent delivers accurate, clear information every time, is transparent about its capabilities and limitations, and maintains politeness and consistency.

While AI handles routine interactions, humans excel at reading emotions and navigating complex deals. The best results come from blending AI efficiency with human empathy, giving your clients the best of both worlds. Using AI as your co-pilot boosts productivity and builds client trust.

Designing your perfect AI real estate agent persona

With Tavus, shaping your AI real estate agent’s persona is like choosing the perfect outfit for your brand. You decide on appearance—whether friendly, professional, or trendy—voice, such as warm, energetic, or calm, and behavior, like formal, casual, or humorous.

You can even create different personas for various client segments. For example, you might design a polished persona for luxury buyers or a patient, educational persona for first-timers.

Adapting for every client and market

AI personas are incredibly flexible. If you need an agent who speaks Spanish, Mandarin, or French, Tavus supports multilingual personas. Want your AI real estate agent to understand local customs or market trends? You can build that in, too.

Tavus’s replica technology creates digital humans that look and move like real people on video, making your AI real estate agent feel even more lifelike and relatable. A well-designed persona helps clients feel comfortable and understood, no matter where they’re from. Experiment with different personas to discover which best fits your brand and market.

Step-by-step: Creating your AI real estate agent persona

Building a standout AI real estate agent persona with Tavus is straightforward and highly customizable. Here’s how to get started:

• Define your persona’s identity. Choose a persona name and role, such as “Sabrina, the Luxury Home Specialist.” Write a system prompt that sets the tone, style, and expertise. For example: You are Sabrina, a dynamic and knowledgeable real estate agent specializing in luxury properties. Your style is warm, attentive, and highly professional. Set the context for typical interactions, like greeting new buyers, guiding virtual tours, or answering property questions.
• Configure conversation behavior. Decide how your AI real estate agent introduces itself and transitions between topics. For example: “Hi there, I’m Sabrina from DreamHomes Realty. How can I help you find your perfect home today?” Outline how the agent asks discovery questions, handles objections, or provides recommendations.
• Leverage perception and emotional awareness. Enable Tavus’s perception layer to detect user emotions through video and voice cues, such as noticing if a client appears confused or excited. Configure responses to adapt based on these cues—offering reassurance to nervous first-time buyers or enthusiasm for excited investors.
• Set up multilingual and market-specific features. Add language support for your target markets and incorporate local real estate knowledge, customs, and compliance details.
• Choose a replica for visual presence. Select or customize a digital human replica that matches your persona’s style—polished for luxury, approachable for families, and so on. Adjust visual cues, gestures, and expressions for a more engaging video experience.
• Test and refine. Role-play common scenarios, such as virtual tours or lead qualification, and adjust your persona’s responses for clarity and warmth. Gather feedback from real users and iterate on your persona’s behavior and appearance.

For example, if you want a high-energy, luxury agent, your persona prompt might be: You are Alex, an energetic and detail-oriented agent for high-end clients. You greet clients with enthusiasm and highlight exclusive features. For a calm, educational agent: You are Jamie, a patient guide for first-time buyers. You explain every step clearly and offer reassurance throughout the process.

Start by defining your ideal AI real estate agent’s personality, then use Tavus’s persona builder to bring it to life. The more specific and authentic your configuration, the more lifelike and effective your AI real estate agent will be.

Where can you use AI real estate agents? Exploring the possibilities

AI real estate agents can be deployed across your business to streamline lead generation, virtual tours, and transaction support.

Lead generation and qualification

AI real estate agents act as supercharged receptionists, greeting new leads on your website or in chat, asking smart questions to uncover buyer preferences, and following up with personalized property suggestions. For example, an AI real estate agent can remember that a buyer loves big kitchens and always sends them listings with chef’s kitchens.

Virtual tours and interactive experiences

With Tavus’s conversational video AI, your AI real estate agent can guide clients through virtual home tours, answer questions in real time, and adjust their style based on the selected persona. You might use an energetic guide for family homes and a sophisticated one for luxury condos.

Transaction support and beyond

AI real estate agents assist with paperwork, compliance, and reminders, walking clients through forms and deadlines while explaining complex terms in plain English. As your AI real estate agent interacts with more clients, it learns and adapts, staying current with market trends and client needs.

Integrating AI real estate agents into these workflows boosts efficiency and delivers a seamless client experience.

Looking ahead: The future of AI in real estate

AI is set to reshape real estate jobs and business models. As AI real estate agents take on more routine work, human agents can focus on relationship-building, expert advice, and complex negotiations.

Brokerages may experiment with all-AI teams or hybrid models that blend AI and human expertise. As AI real estate agents continue to make waves, staying informed and adaptable is essential.

Ethics, trust, and compliance

Responsible AI use means being transparent about when clients are interacting with an AI real estate agent, protecting client data, and following all real estate regulations. Trust is everything—ensure your AI real estate agent is always transparent, fair, and client-focused.

Stay proactive about compliance and ethical best practices as you implement AI solutions in your business.

Your next steps with AI real estate agents

AI real estate agents are transforming the industry. With Tavus’s conversational video AI and persona-driven technology, you can design lifelike agents that fit your brand, serve clients 24/7, and free your team for high-value work.

Start by imagining your ideal AI real estate agent—what would they say, how would they act, and how would they make clients feel? Use Tavus’s tools to bring that vision to life, no coding required.

Explore Tavus’s platform to build your own AI real estate agent persona and unlock new possibilities for your business. The only limit is your imagination.

Getting started with Tavus

Ready to create your own AI real estate agent? Here’s how you can dive in:

• Create a Tavus account to access the platform.
• Explore the tools for building and customizing your AI real estate agent persona.
• Experiment with Conversational Video Interface (CVI) to deliver lifelike, interactive client experiences.
• Try out different personas and features to see what works best for your brand and clients.