Key takeaways (TL;DR)
- Interactive AI video avatars personalize Studeo’s Storybook™ content, enhancing prospect engagement.
- High-volume video generation through Tavus meets Studeo’s need to reach thousands of prospects.
- After pilot success in real estate, Studeo plans to extend personalized video to new verticals.
Company snapshot
Industry: Real estate marketing technology (interactive content platform)
Size / stage: Founded 2013; ~1,000 real estate business customers (2,000+ agents on platform)
Use‑case: Embedding AI-generated video avatars and an interactive video assistant into digital Storybooks™ to personalize marketing content
The challenge
Studeo is an established platform that helps real estate agents create interactive digital “Storybooks” for listings and marketing. As the market grew more competitive, Studeo’s team wanted to help their clients stand out even further by adding personalized video messages and an interactive assistant into these Storybooks™. They had even experimented with AI-generated videos in their own sales outreach, which showed promise in boosting response rates. However, achieving this at scale was a challenge – they needed a solution to generate hundreds of videos with photorealistic quality while seamlessly integrating into Studeo’s web platform.
Additionally, any chosen approach had to handle the content-rich context of real estate listings (without cutting off important information) and prove its value through increased prospect engagement and lead conversion before a full rollout.
Why they chose Tavus
After evaluating options (including other video generation platforms like Synthesia), Studeo chose Tavus for its combination of quality and flexibility. Tavus’s API allows Studeo to programmatically generate videos using their own team’s avatars (for example, a company leader’s likeness) with convincing realism. Importantly, Tavus offered a Conversational Video Intelligence (CVI) module – an AI-powered video assistant that Studeo can embed to interact with viewers and answer questions, adding a whole new level of interactivity to their content.
The technical integration capabilities were a strong match: Tavus’s solution can be embedded in Studeo’s Storybooks™ and controlled via JavaScript, fitting smoothly into their existing product. Crucially, the visual output of Tavus – whether using text-to-video synthesis or dynamic word replacement techniques – met Studeo’s high bar for quality. Equally vital, Tavus was willing to support the high volume Studeo needed (tens of thousands of videos) and match competitive pricing benchmarks, giving Studeo’s team confidence in the partnership.
Closing thought
By integrating Tavus’s AI video technology, Studeo is poised to elevate its interactive Storybooks™ from static content to dynamic, personal experiences – helping agents connect with prospects more effectively and ultimately win more business.