Key takeaways (TL;DR)
- Rep AI expanded its e-commerce chatbot with Tavus AI Humans, replacing static text with interactive video for richer customer engagement.
- Tavus enabled Rep AI to handle 50+ simultaneous customer interactions during peak shopping periods—without sacrificing quality or personalization.
Company snapshot
Industry: E-commerce technology (Shopify brands)
Size / stage: Growth-stage SaaS (piloting new AI video feature)
Use‑case: AI human concierge for online shoppers on e-commerce sites
The challenge
Rep AI, a company offering an AI Concierge for Shopify brands, wanted to elevate the online shopping experience for its merchants’ customers. Their existing solution provided automated chat conversations triggered by visitor behavior, but these were limited to text. The team recognized that site visitors often craved the personal touch of a real salesperson, something hard to replicate with text alone.
Rep AI set out to solve this by adding a visual and voice component to their chat: AI Humans that could greet shoppers, answer product questions, and guide purchases in real time. The challenge was to achieve this enhancement in a cost-effective, scalable way. Any new feature had to justify itself by significantly boosting conversions and sales for Rep AI’s clients, all without breaking the budget or slowing down response times.
Why they chose Tavus
After surveying the options, Rep AI chose Tavus as the partner to bring their vision of AI video concierges to life. Tavus stood out for its ability to scale lifelike AI Humans quickly and reliably, which was crucial for maintaining a seamless shopper experience. Equally important, Tavus offered flexibility in pricing and technology.
Technically, Tavus could handle real-time video generation with support for many concurrent streams during peak shopping periods, addressing a key scalability requirement. Rep AI had even explored a competitor promising quick integration, but that alternative fell through when deadlines slipped.
Tavus, on the other hand, committed to an aggressive one-week integration timeline and delivered. In short, Tavus’s combination of agile support, scalable tech, and lifelike AI humans made it the clear choice.
Closing thought
By integrating Tavus’s lifelike AI humans, Rep AI is poised to truly become the missing layer between website traffic and revenue, turning more browsers into buyers through personalized, human-like engagement at scale.