Key takeaways (TL;DR)
- Realistic AI sales call simulations engage reps in lifelike practice at scale.
- Rolled out initially to a group of beta users and quickly expanded to even more customer teams during the pilot phase.
- Early user feedback has been overwhelmingly positive, with reps calling the simulations immersive and managers noting more confident performance on real calls.
Company snapshot
Industry: Sales enablement (AI conversation platform)
Size / stage: ~150 employees; growth-stage (Series B) startup
Use‑case: AI-driven sales role-play training for rep coaching and onboarding
The challenge
Orum’s core platform connects sales reps with live prospects at an unprecedented scale, but the team saw a gap in how reps prepared for those high-stakes conversations. Traditional role-play exercises and coaching sessions were hard to scale: scheduling was a bottleneck and busy managers could only coach so many reps. Orum wanted to give salespeople a safe, realistic environment to practice cold calls, discovery conversations, and even tough scenarios like pricing objections or competitor questions, on-demand. The goal was to accelerate ramp-up for new reps and continuously sharpen veterans’ skills without pulling managers or prospects into endless practice sessions.
Why they chose Tavus
After evaluating solutions for an AI-powered training module, Orum partnered with Tavus to bring their vision to life. Tavus stood out for its ability to generate realistic AI Humans and lifelike dialogue in real time, making each practice conversation feel like a genuine customer interaction. This realism was key to engaging reps and building their confidence. Additionally, Tavus’s flexible platform integrated smoothly into Orum’s product within weeks, allowing Orum to feed in their own conversation data and configure custom role-play scenarios (by persona, difficulty, or sales stage). The Tavus solution met strict enterprise requirements around data privacy and scalability as well: a decisive factor for Orum since their clients (including Fortune 500 companies) demand both security and performance. In short, Tavus provided the realism, speed, and adaptability that Orum needed to launch AI role-play at scale.
Closing thought
By integrating Tavus, Orum has turned practice into a competitive advantage, empowering every sales rep to be prepared when opportunity calls.