Key takeaways (TL;DR)
- On track to 10x daily interactions this quarter
- Always-on AI assistant engages website visitors 24/7, capturing leads beyond static forms
- Scalable to thousands of simultaneous conversations, ready for rapid growth in user traffic
- Early pilot shows improved customer experience and higher engagement from day one
Company snapshot
Size / stage: Early-stage startup
Use‑case: AI video assistant for lead qualification
The challenge
Chappy.ai set out to change the way consumers sign up for insurance online. Traditionally, the company relied on web forms and follow-up phone calls to qualify potential customers – a process it found antiquated and inefficient. This meant lost revenue opportunities and a subpar experience for consumers who often expect instant interaction. The team wanted a solution that would instantly engage every website visitor in a friendly, real-time conversation. The challenge was finding a way to scale such personalized engagement to tens of thousands of visitors in a highly regulated industry (health insurance) while maintaining speed and compliance.
Why they chose Tavus
When evaluating solutions, Chappy.ai chose Tavus for its unique ability to deliver human-like video conversations at scale. Tavus’s platform creates photorealistic AI video avatars that can interact naturally with customers, providing a personable experience akin to a live agent. Equally important was performance: Tavus could handle the high concurrency Chappy.ai anticipated (up to thousands of sessions at once) without lag. Intelligent session pre-loading (“warm pools”) keeps response times to just a few seconds, ensuring users aren’t kept waiting. Tavus also met Chappy.ai’s strict requirements around data privacy and healthcare compliance, a non-negotiable factor given the sensitive information involved in insurance applications. The combination of realistic experience, technical scalability, and enterprise-grade security made Tavus the clear choice to power Chappy.ai’s vision of an always-available virtual agent.
Implementation status
Currently piloting (rollout in progress):
- Pilot launched in June 2025 with an AI video assistant embedded on Chappy.ai’s site for a limited user group
- On track to 10x daily interactions this quarter
- Continuing to fine-tune conversation flows and integrating new Tavus features (like guided conversation paths) before a full public launch targeted for late 2025
Closing thought
By replacing a static sign-up form with a friendly, real-time video conversation, Chappy.ai is ensuring that no interested customer is left unattended – turning more website visitors into qualified leads and happy customers.